Digital marketers live by tools nowadays. Modern-day marketers are expected to be at a lot of places at the same time. Amidst all this, digging through data or trying to increase social presence can be a real hassle for the marketers.
You have to rely on the right kind of digital marketing tools to save time and stay sane.
In this article, we have put together a comprehensive list of tools that are valuable to digital marketers of any size. Every marketing team is different and have different needs. No matter the scale of your digital marketing team, this all-inclusive list of digital marketing tools has all the tools you will ever need.
To be successful at digital marketing, everyone needs a very good Landing page. A landing page is a standalone webpage which is specifically created for a marketing campaign. It is one of the most vital digital tools.
A visitor lands on the landing page after they click on a link in an email or click on an ad from places like Google, Facebook, Instagram or similar places on the web.
Landing pages, unlike web pages, have only one focus, that is, a call to action ( CTA, in short).
It’s this simplicity and focus of landing pages that make it the best choice for increasing conversion rates for your marketing campaign. It helps you lessen the cost of generating a lead or a sale. It is one of the effective digital marketing tools with which you can create beautiful landing pages is Instapage.
Instapage is a drag and drops landing page builder. You easily use Instapage to build amazing landing pages without the need for a person to code. Instapage has a lot of personalization and ad-related features. Instapage is one of the top digital marketing tools.
Instapage has Zapier integration. If you have a form where people enter their name and email and you want to integrate the form with your email marketing tool, you won’t have to do it yourself. You don’t need to use Zapier. Instapage will do it for you.
Here you can see the plans and features Instapage has to offer.
You can start by Clicking the Request Demo button. You have to fill this form up and submit Next.
As a digital marketer you have to do a lot of tasks, manage a lot of apps. You can hire people to manage the work sure. But, this would entail extra unnecessary costs. This is where Zapier comes in.
Zapier is one of the most important digital marketing tools. Zapier will help you integrate important apps. Zapier helps you automate a lot of manual tasks. Zapier will help you save a lot of time.
Zapier works on the trigger and action method. Triggers are created by specific apps and the corresponding action is created in another app. Zapier has worked and integrated over 1500 apps in its ecosystem.
If you have to communicate with an application through a programming interface which is an API, then you need to write code for it. Since most of us are not programmers and coders, it can become very difficult to manage and use these applications.
It becomes very costly to hire a coder and get this job done as hiring a coder involves hosting the code, maintaining the server and Dev-Ops. This where Zapier comes in and makes it easy for marketers and non-programmers to automate tasks.
It is one of those digital marketing tools which help reduce operation costs.
So, Zapier works with a trigger and action method. Zapier comes with a free plan which enables you to do 100 tasks every month. As you buy the premium plans, it lets you access more features and lets you access more tasks per month.
Here are some of the plans of Zapier
If you press on the Try Free button then it will ask for your email and name and you can register.
Unbounce is a tool which helps create a landing page for your website. Unbounce is a drag and drops landing page builder which is just like Instapage. Unbounce is one of the very well known digital marketing tools in the market right now.
Unbounce has different pricing than that of Instapage.
Digital marketing requires one to use forms to collect information from your readers from time to time. We recommend Typeforms. It is one of the more effective digital marketing tools.
Typeform is a form creation tool and a form submission tool. Typeform is better than the other forms found on the web. Typeform is a premium tool and it does not come for free. The free version of Typeform can only hold 100 responses
Google forms can also be used for free. But, Typeforms are designed in such a manner, that the conversion is much more.
The pricing to use Typeforms is
Advantage of Typeforms is that it does not show you how long the form is. This enables the Typeform to be more attractive to people filling it up so people usually fill the entire form up. This is why you should start using Typeforms today.
Optinmonster is a lead generation tool. It is a tool which helps you to grow your email list. If your website gets many visitors organically, then you should go and check our OptinMonster.
OptinMonster needs to be connected with Google Analytics to get a clear idea of how well OptinMonster is performing. OptinMonster helps your website generate a lot of free leads and is far more cost-effective than advertising on google.
It is one of those digital marketing tools that help in massive lead generation by providing an email collection form every time the visitor tries to manoeuvre outside your page screen.
It converts people leaving your website to email subscribers.
Canva is one of the digital marketing tools which will help you make very good designs for all kinds of purposes. You do not need to hire a designer every time you need to design something. You can make presentations, posters, responsive presentations, social media, Facebook covers, flyers, Facebook posts, Instagram posts and a lot more.
There are lots of stock images and texts which are completely free to use with Canva. There are multitudes of fonts and free images.
We recommend you to upgrade to Canva Pro to up your design game. To upgrade, you have to press the Try Canva Pro button. There is usually a 30 day free trial of Canva Pro.
Canva Pro costs.
Zoom started as a video-conferencing application. But, nowadays people use it for phone calls, webinars and much more. If you plan on doing a Webinar online where you are planning to invite a lot of people and interact with them, you can use Zoom.
Zoom has very good technology behind it so I would personally recommend you to use the Zoom app for hosting Webinars. It is one of the best digital marketing tools for doing online seminars and meetings.
Zoom app is available on Mac and Windows both. With it, you can host a meeting, join a meeting, share your screen. You can use a free version of zoom. If you want to host webinars you can upgrade your Zoom plan.
If you press the buy now button on the Zoom pro plan to be able to get webinar hosting capabilities as the free plan only has a 40 minutes limit.
Phantom Buster is a tool which helps you automate social media tasks. Phantom Buster lets you perform chain actions and data extraction from the web. Phantombuster helps you generate leads and audiences.
You can auto-follow back people who follow you on Instagram using this tool. You can send invitations and connect to a list of LinkedIn users using a personalized message. This tool enables you to auto follow people on twitter.
Phantombuster also lets you collect data from Instagram. LinkedIn Profile Scrapper helps you collect all the data from a list of the LinkedIn profile including emails. You can use it to find all the information about a company from LinkedIn. You can scrap and export the report of LinkedIn search automatically to Excel or Google Spreadsheets.
Phantombuster is one of those digital marketing tools with the tremendous potentiality for social media tasks.
There are plenty of digital marketing tools available. Choosing from these digital marketing tools is very important amongst the vast number of tools available. To pick the right set of tools, you need to know the demands and specific needs of your team and your marketing campaign.
All the digital marketing tools mentioned here are tried and tested to give you assured success. Get them today and see your marketing effort skyrocket.