best email marketing tools

5 Best Email Marketing Tools in 2020

Are you in the market for the best email marketing tools? Email marketing sees an extremely high return on investment. Email marketing is straightforward to manage, and it very easy to control and establish a direct relationship with your customers.

It is vital to understand that a large part of your success with email marketing depends entirely on the email marketing software that you choose to use.

So, you need to use the best email marketing tools.

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When it comes to choosing an email marketing service, people have a lot of options in the market. In our research. We found over 20 email marketing services.

From there, we picked the 4 best email marketing tools.

Active Campaign

ActiveCampaign is an all in one marketing platform. The goal of ActiveCampaign is to send a few emails and get the best results. It comes first in our list of the best email marketing tools.

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If using logic-based funnels is your lookout, there is no better tool in the market. Your automation will be created using an if/then logic which corresponds with the behavior of the subscriber. There are certain ways you can fine-tune your marketing efforts.

  • Segmenting users based on behavior, location, action and social data
  • Sends your contacts, SMS
  • Reaches users with the integration of SMS
  • It helps you score leads and contacts so that you know who to prioritize.

Since Active Campaign is an all-in-one marketing place, it has a lot of features and tools available. You might get overwhelmed trying to master all of them.

There are lots of helpful guides which will help you learn about the service quickly.

Email campaigns are simple to create with its template editor. Mobile friendly sign up forms can be created to be embedded to your site.

The pricing of ActiveCampaign is

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Convertkit

In 2013 Nathan Barry founded ConvertKit. It is an effective email marketing tool for people who are bloggers, authors and markets. It is known for its ease of use and powerful features. It is easily one of the best email marketing tools.

ConvertKit lets you offer content upgrades easily. There are also easily manageable auto-responders which allows you to send drip emails from their mailing service.

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ConvertKit lets you segregate subscribers into ones that have already purchased and ones who are interested to purchase. You can increase conversions with automated emails. The automated emails feel more personal.

With ConvertKit, you get email-based support. You also get a huge knowledge base containing great learning materials.

Most features of ConvertKit are specifically targetted towards professional bloggers and creators. This is why ConvertKit is rated as one of the best email marketing services for pro bloggers.

Convertkit lets you try the tools for free for 14 days. Then you have to take a paid plan . You can also opt for a 30-day refund if you don’t like it.

The pricing of ConvertKit is :

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Constant Contact

It is one of the most renowned email marketing services for very small businesses. This email automation service comes with 60 days of the free trial of the software. This is the small business-oriented email marketing tool in our list of the best email marketing tools.

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It offers a lot of customization features.  It also offers a lot of integration options. The user interface is also simple and friendly.

You get access to their event management tool, social media tool. The tools let you create coupons and downloads. It also enables you to share the coupons on social media.

There are hundreds of integrations. Any app or service you use can be integrated.

The plans of ConvertKit is:

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SendInBlue

SendInBlue is one of the most complete emails and SMS email marketing software. It is the email marketing tool for businesses in our list of the best email marketing tools.

It is targetted towards businesses.  SendInBlue is having a large momentum in growth figures in Europe currently.

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Ease of use and excellent tools are at the heart of its appeal. It lets you create beautiful and extremely engaging emails. Beginners with no experience in email marketing can use it’s simple drag and drop tools.

SendinBlue also has beginner-friendly tools for automation. These allow you to create workflows, send transactional emails and segment the users into categories. This tool also helps you to decide the best time for you to send the emails in bulk using the AI algorithms built into to make sure that most of your emails are delivered.

A free plan of Sendinblue offers a free email marketing plan. Up to 300 emails can be sent every day using the free plan. The free plan emails will have the branding of SendinBlue. So this also falls under the category of free email marketing tools.

SMS can also be added to account. The pricing depends on the sending requirements. They also have integrated more features such as landing page builder, live chat, Facebook ads and CRM. So, people can get more value by paying the same price.

The plans of SendinBlue are as follows

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OptinMonster

Optinmonster is a lead generation tool. It is a tool that helps you to grow your email list. If your website gets many visitors organically, then you should go and check our OptinMonster.

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OptinMonster needs to be connected with Google Analytics to get a clear idea of how well OptinMonster is performing. OptinMonster helps your website generate a lot of free leads and is far more cost-effective than advertising on google.

It is one of those best email marketing tools that help in massive lead generation by providing an email collection form every time the visitor tries to maneuver outside your page screen.

It converts people leaving your website to email subscribers.

Summing Up!

So we have discussed the 4 best email marketing tools according to us in this list.

If you are a small business, Constant Contact is the right choice for you. With its excellent pricing and amazing support teams, you will surely find success in email marketing with its best email marketing tools. You can also opt-in for Active campaign.

Professional bloggers and content creators are recommended to use ConvertKit.

Business owners should opt for SendinBlue to send bulk emails and SMS. It is also in the category of free email marketing tools. It is also one of the best email marketing tools for businesses.

Go and get the one best suited for your needs and see your email marketing campaign skyrocket!

Further Reading!

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